America's Home for College Sports

PRINCETON UNIVERSITY’S DEPARTMENT OF ATHLETICS PARTNERS WITH IMG

Aug 06, 2015

Princeton University and IMG have announced a new multi-year rights representation agreement.
 
Under the agreement, IMG College will manage Princeton’s multi-media rights, including marketing all advertising and sponsorship inventory for Princeton Athletics and producing the radio broadcasts of Tigers football, men’s basketball and men’s lacrosse.
 
“The Princeton Athletic Department is excited to work with IMG, a national leader in the field of intercollegiate athletic marketing with a proven level of expertise and a track record of success,” says Princeton’s Ford Family Director of Athletics, Mollie Marcoux. “We look forward to partnering with IMG to build upon our already strong sponsorship program by continuing to identify premier sponsors who align with the Princeton brand and who understand our unique tradition of academic and athletic excellence.”
 
“IMG is honored to serve Princeton University, one of the nation’s preeminent institutions of higher education, adding to our growing presence in the Ivy League and the northeast,” said Mike Wolfert, VP, Revenue Solutions, IMG College. “Our team will develop corporate partner strategies for Princeton, including opportunities through our national marketing platform and in bundling Princeton, Harvard, and Yale to provide brands with access to an attractive, high-value demographic.”  
 
IMG will also seek to develop multi-school sponsorships that include Princeton and Rutgers University, which IMG began serving in 2014,” Wolfert said.
 
The operation will be directed on-site by General Manager Zack Rosenberg, who joins IMG from the Lakewood Blue Claws, where he oversaw corporate sponsorship sales for the Philadelphia Phillies’ minor league baseball affiliate.