America's Home for College Sports


Jul 17, 2015

Rob Sine has been named President of IMG Learfield Ticket Solutions, it was announced today. 

Sine will be based in Plano, Tex., reporting directly to the IMG Learfield Ticket Solutions (IMGLTS) Board.  IMGLTS, the leader in professional outbound ticket sales in the college market, currently serves 38 schools across the nation.

Sine was previously Vice President, Ticketing for Pac-12 Conference & Pac-12 Sales, where he built and led the conference’s department focused on ticketing, marketing and revenue-generation for its members. Prior to joining the Pac-12 in 2012, he founded and served as President for Hands On Sports, which provided ticket and sponsorship sales services to professional and collegiate clients.  Sine also has ticket sales management experience working for the Portland Trailblazers, Seattle Sonics, and Milwaukee Bucks of the NBA.

“Rob brings to us a strong combination of professional and collegiate sports ticket sales experience,” said Mark Dyer, Senior Vice President, Business Ventures at IMG College. “He understands how to harness business intelligence in critical areas like database management and lead generation, which will benefit our organization and our school partners.”

"Rob is a thought leader in bringing science to the ticket sales arena,” said Marc Jenkins, Chief Operating Officer at Learfield Sports. “His background, including recent experience at the Pac-12 Conference working with collegiate programs, lines up perfectly with the leadership requirements IMG Learfield Ticket Solutions.”

Matt DiFebo, who had overseen IMGLTS since the unit was launched in 2011 as IMG College Ticket Solutions, will be leaving the company at the end of the year.

IMG Learfield Ticket Solutions, a joint venture between IMG and Learfield Sports formed in 2012,  provides schools a professional sales force to increase ticket sales. This privatized tickets solution is designed to increase attendance and revenues generated from athletic events while giving fans greater choice and convenience in purchasing tickets.

IMGLTS sold nearly $80 million worth of tickets for its school partners last year, and an additional $9 million in donations was raised across its properties. In the 2015 NCAA college basketball season, IMGLTS represented the two schools (North Carolina State and Auburn University) with the largest average men’s basketball attendance increases as well as seven in the top 20. 

With these results, universities extending their partnerships in 2015 include Florida, Oklahoma, North Carolina State, Colorado, Temple, Pittsburgh, Penn State, Richmond, and UTSA. New partnerships were also created with the NCAA, and the Alamo Bowl.