America's Home for College Sports

2017

GONZAGA UNIVERSITY EXTENDS RELATIONSHIP WITH IMG

Nov 08, 2017

The Gonzaga University Athletics Department today announced a 10-year multimedia rights extension with IMG as the exclusive multimedia rights holder for Bulldog Athletics. The extension will be added to the one year remaining on the existing contract, which extends the relationship between IMG and Gonzaga through 2028. IMG has represented Gonzaga’s multimedia rights since 2008.   Read more.

LEARFIELD AND IMG COLLEGE TO MERGE

Oct 05, 2017

Learfield, a leading provider of integrated marketing solutions in college sports, and IMG, a global leader in sports, events, media, and fashion, today announced a definitive agreement under which Learfield and IMG College, the collegiate division of IMG, will merge to create a more dynamic service provider in the increasingly competitive sports and entertainment marketing landscape. Learfield and IMG, which is a subsidiary of WME | IMG, are both privately held companies, and financial terms of the transaction were not disclosed. Read more.

SWEETARTS & BUTTERFINGER CREATE LIMITED-EDITION COLLEGE-THEMED CANDY, PROVIDING A SWEET TREAT FOR COLLEGE SPORTS FANS

Sep 14, 2017

SweeTARTS is back for a second year to kick off the 2017-2018 college football season in a sweet way with five new NCAA schools. Limited-edition, officially licensed SweeTARTS Gummies will feature the logos and mascots of 10 total colleges this year including new partnerships with – University of Michigan, University of Arizona, University of Oregon, University of Georgia and University of Florida – as well as the original five schools from last year – The University of Texas, The Ohio State University, University of Tennessee, University of California, Los Angeles and University of Arkansas. This year’s campaign will begin with college football season and extend through basketball season, so passionate fans can always have their favorite treat on-hand for any game.   Read more.

UNIVERSITY OF HAWAII SIGNS MULTIMEDIA RIGHTS AGREEMENT WITH IMG

Sep 06, 2017

The University of Hawai‘i Athletics Department announced a 10-year multimedia rights agreement with IMG. Under the agreement, IMG will manage and market the sponsorship and multimedia rights associated with the school’s 21 athletics programs.   Read more.

IMG LAUNCHES WENDY’S COLLEGE TAILGATE TOUR

Aug 28, 2017

IMG today announced the first-ever Wendy’s College Tailgate Tour, an interactive, fan-focused pre-game experience featuring food, music, games and special guest appearances at 12 highly anticipated college football games this season. Read more.

ARKANSAS SIGNS CONTRACT EXTENSION WITH IMG COLLEGE

Aug 14, 2017

Razorback Athletics is one of 22 financially self-sustaining intercollegiate athletics programs in the nation. Athletic Department funds are generated through ticket sales, SEC Conference distributions, private gifts and contract revenue from multimedia and sponsorship rights.   Read more.

IMG LAUNCHES TAILGATE CLUB

Aug 14, 2017

IMG today announced the debut of Tailgate Club, a premier tailgate and hospitality experience for IMG College’s partner universities and their fans. Operated in partnership with IMG’s experiential marketing agency, IMG LIVE, Tailgate Club will debut at The University of Kansas, The University of Washington and West Virginia University for the 2017 football season.   Read more.

IMG LEARFIELD TICKET SOLUTIONS TEAMS UP WITH INDIANAPOLIS COLTS

Aug 10, 2017

The Indianapolis Colts today announced that IMG Learfield Ticket Solutions (IMGLTS) will support the team’s ticket sales throughout the 2017 NFL season with a focus on group sales at regular season home games. The IMGLTS staff will work from the company’s dedicated sales center in Indianapolis.   Read more.

IMG COLLEGE LICENSING EXTENDS PARTNERSHIP WITH UNIVERSITY OF COLORADO CAMPUSES

Aug 07, 2017

IMG College Licensing today announced a five-year extension of its global partnership with the University of Colorado to continue managing the university’s successful trademark licensing program, which includes its other campuses at University of Colorado Denver, University of Colorado Colorado Springs (UCCS, and the University of Colorado Anschutz Medical Campus.   Read more.

HORNS UP, LIMES IN! CORONA EXTRA® NAMED OFFICIAL SPONSOR OF THE TEXAS LONGHORNS

Jul 15, 2017

Longhorns fans across the country can raise more than just their “Hook ‘em Horns” this season, as Corona Extra and the University of Texas at Austin today announced an agreement designating the nation’s #1 imported beer as an Official Sponsor of The Texas Longhorns.   Read more.

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