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ABILENE CHRISTIAN UNIVERSITY SIGNS MULTIMEDIA RIGHTS AGREEMENT WITH IMG

ABILENE CHRISTIAN UNIVERSITY SIGNS MULTIMEDIA RIGHTS AGREEMENT WITH IMG

May 09, 2017

Abilene Christian University today announced a 10-year deal for IMG to be the exclusive multimedia rights partner of ACU Athletics.
 
The contract, which begins ­July 1, 2017, will go through the 2025-26 season and will more than double ACU’s projected revenues in 2017-18, according to director of athletics Lee De Leon.
 
“I couldn’t be more excited about this long-term partnership with IMG College,” De Leon said. “Based on my past experience with IMG at the University of Arizona and my first-hand experience with IMG’s commitment to excellence, I am confident that this agreement will elevate the brand of ACU Athletics and help us take our corporate sponsorships to the next level.” 
 
IMG will have the exclusive, worldwide rights to all multimedia sports marketing, promotional and commercial rights available in and around ACU’s athletics program. Those rights include audio distribution in all forms, video distribution via any and all platforms, print (including game-day publications, roster cards, schedule cards, posters, etc.), signage, Internet/digital (including ACU’s official athletic web site), audio/video streaming subscriptions, social, game entitlements, corporate hospitality, and advertising/sponsorship opportunities.
 
Abilene Christian University has also signed a deal with IMG College’s seating group.
 
“We are so pleased to begin working on behalf of Abilene Christian University to further build its already growing athletics program on both a local and national level,” said Tim Pernetti, President, IMG College. “We are focused on providing strategic opportunities for the Wildcat brand as well as creating relationships that help Abilene Christian and its student-athletes to succeed.”
 
ACU joins an elite group of nearly 80 colleges and universities that are associated with IMG, including the following six schools in the state of Texas: Rice, Houston, UTEP, TCU, Baylor, and Texas.