America's Home for College Sports
HORNS UP, LIMES IN! CORONA EXTRA® NAMED OFFICIAL SPONSOR OF THE TEXAS LONGHORNS

HORNS UP, LIMES IN! CORONA EXTRA® NAMED OFFICIAL SPONSOR OF THE TEXAS LONGHORNS

Jul 15, 2017

Longhorns fans across the country can raise more than just their “Hook ‘em Horns” this season, as Corona Extra and the University of Texas at Austin today announced an agreement designating the nation’s #1 imported beer as an Official Sponsor of The Texas Longhorns.
 
As part of its relationship with the Longhorns, Corona’s “Horns up, Limes In!” marketing efforts and sponsorship assets include access to the university’s football, basketball and baseball programs, a responsible drinking campaign, hospitality, tickets, media exposure on the Longhorn Network, and access to the “Texas Exes” alumni community. Corona also has use of University trademarks for use in certain point-of-sale, social, digital and other advertising materials.
 
“There really isn’t anything more emblematic of the state of Texas than the storied history of the four-time football national champion Texas Longhorns,” said John Alvarado, VP of Marketing for Corona Extra. “Corona is honored to be a part of the legendary Longhorns lore, and we’re excited to raise our Coronas and Hook ‘em Horns this season as part of a statewide platform.”
 
“Texas is proud to join with the Corona Extra team to promote the excitement and pageantry of collegiate sports,” said Texas men’s athletics director Mike Perrin.
 
Before each home football game in Austin this year, fans 21+ can get ready to cheer on the Longhorns with the brand’s activation experience at the Corona Beach House located near the stadium. Fans can enjoy a Corona-branded experience including fun photo opportunities with Corona’s iconic giant Adirondack chair.
 
IMG College, LLC, the exclusive multimedia rights holder for The Texas Longhorn athletics, negotiated the relationship between Corona Extra and the University of Texas.
 
The year 2017 marks Corona’s 20th as the #1 import beer in the U.S., and its relationship with the Longhorns is the brand’s first partnership with a college athletics program. Corona also is the first imported beer brand to partner with a university in the U.S.
 
As always, Corona encourages consumers to enjoy its products and relax responsibly. For more information on Corona Extra, please visit CoronaExtraUSA.com, or follow the brand on Twitter, Instagram and Facebook.