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IMG COLLEGE LICENSING AND SAINT MARY’S COLLEGE OF CALIFORNIA PARTNER ON BRAND LICENSING

IMG COLLEGE LICENSING AND SAINT MARY’S COLLEGE OF CALIFORNIA PARTNER ON BRAND LICENSING

Jun 22, 2017

IMG College Licensing (IMGCL), the licensing affiliate of IMG College, today announced it has reached an agreement with Saint Mary’s College of California to manage its domestic trademark licensing program through July 2027.
 
IMG is also the multimedia rights holder for all of Saint Mary’s athletics programs, including signage at McKeon Pavilion, Saint Mary’s Stadium, Louis Guisto Field and other athletic venues.
 
Through the new licensing partnership, Saint Mary’s will gain access to the leading brand protection, management and development services that IMG College Licensing currently provides to its nearly 200 collegiate partners in the $4.55 billion collegiate licensed segment of the retail market. The university’s partnership with IMGCL will also allow the university to align with best-in-class licensees, tap into key retailers, access exclusive retail intelligence and participate in a range of national retail marketing programs.
 
“We are excited to partner with a well-respected institution like Saint Mary’s that is committed to growing its brand through licensed product,” said Brian White, VP Regional Brand Marketing of IMG College Licensing. “We look forward to working closely with Saint Mary’s to leverage the rapidly growing exposure of the Gaels unique brand to increase availability and sales of licensed product.”
 
The school’s new partnership with IMG College Licensing is effective July 1, 2017.
 
“We are committed to providing the best licensed merchandise to Gael fans and supporters, and we look forward to working with IMG College Licensing to fulfill this goal,” said Ryan Reggiani, Saint Mary’s Senior Associate Director of Athletics. “Through IMG, Saint Mary’s will gain new opportunities and leverage in the retail marketplace that can help take our licensing program to the next level.”
 
Saint Mary’s joins six of its conference peers that are also represented by IMG College Licensing, including: Brigham Young University, Gonzaga University, University of the Pacific, Pepperdine University, University of San Diego, and Santa Clara University.
 
IMG College Licensing, the oldest collegiate licensing agency in the United States, currently represents over 200 colleges, universities, bowl games and athletic conferences in the retail market for collegiate products.