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NABC, TWITTER PARTNER TO LIVE STREAM AT&T NABC GUARDIANS OF THE GAME AWARDS SHOW

Mar 23, 2017

The National Association of Basketball Coaches (NABC) and its multimedia rights partner, IMG, today announced a partnership with Twitter to live stream the 2017 AT&T NABC Guardians of the Game Awards Show. Hosted annually in conjunction with the NCAA® Final Four®, the awards show is the only event where the NCAA championship game coaches are interviewed live on stage.
 
Accessible via nabc.twitter.com or @NABC1927, the live stream will be available for free to logged-in and logged-out users on Twitter and connected devices in the United States on Sunday, April 2 beginning at 6:30 PM PST. 
 
Produced by IMG Original Content, the AT&T NABC Guardians of the Game Awards Show live stream on Twitter will also include advertising packages with TV-style ad spots.
 
“We are pleased to work alongside Twitter and IMG to showcase the AT&T NABC Guardians of the Game Awards Show for college basketball fans online,” said Jim Haney, executive director of the NABC. “Together, we will celebrate the positive impact that coaches have on college basketball student-athletes and honor the achievements of players across all divisions of the collegiate game.”
 
"College basketball conversation unfolds live on Twitter, especially during March Madness," said Anthony Noto, COO at Twitter. "Our collaboration with NABC brings the live stream of the AT&T NABC Guardians of the Game Awards Show to our passionate basketball audience, and serves as a celebration of the game’s best during the Final Four."
 
Hosted by Allie LaForce, the AT&T NABC Guardians of the Game Awards Show will include the announcement of Players of the Year and Coaches of the Year in all NCAA divisions, as well as the Pete Newell Big Man of the Year, the NABC Defensive Player of the Year and the NABC Freshman of the Year.