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UNIVERSITY OF HAWAII SIGNS MULTIMEDIA RIGHTS AGREEMENT WITH IMG

UNIVERSITY OF HAWAII SIGNS MULTIMEDIA RIGHTS AGREEMENT WITH IMG

Sep 06, 2017

The University of Hawai‘i Athletics Department announced a 10-year multimedia rights agreement with IMG. Under the agreement, IMG will manage and market the sponsorship and multimedia rights associated with the school’s 21 athletics programs.
 
“This partnership with IMG holds the promise of taking our corporate partner program and multimedia rights to an even higher level and we’re excited about that,” said Athletics Director David Matlin. “IMG has a large national footprint across collegiate athletics that could open the way for new supporters of UH Athletics. In addition, beyond athletics, IMG is a worldwide entertainment company that could also provide other opportunities which would benefit our department.”
 
“We are thrilled to partner with the University of Hawai‘i as we work together to build upon the foundation of the strong Rainbow Warrior Athletics brand,” said Tim Pernetti, President, IMG College. “Our relationship will focus on providing partnerships and unique solutions that will deliver a great experience for the UH community and its student-athletes.”
 
UH Athletics previously handled its multimedia rights operations in-house for the last 15 years. IMG will staff three full-time employees within the Athletics Department who have considerable familiarity within the local market.