America's Home for College Sports

Alexander Chang Joins IMG College As Vice President, National Sales

Jun 05, 2013

Winston-Salem, N.C. (June 5, 2013) – IMG College, the nation’s leading collegiate marketing company, today announced that Alexander Chang has joined the company as Vice President of National Sales.

Chang, a 13-year veteran of American Express, will be responsible for attracting continued corporate interest to the college sports marketplace by providing opportunities to connect with 173 million college sports fans through deep relationships with leading universities and conferences coast to coast, providing a national/multi-regional footprint with hyper-local activation. The collegiate fan base is the largest, most affluent and the best educated in all of sports. Chang will be based in New York, reporting to Andrew Judelson, IMG’s Senior Vice President, U.S. Business Development.

“Alex has a range of experience in successfully building brands and creating programs that provide premium consumer experiences,” Judelson said. “This strong track record matches up very well with IMG College’s position and continued evolution as a customer focused, conceptual sales and marketing organization.  Adding a seasoned senior executive of Alex's stature is a tremendous win for us as we build upon our talented team.” 

Chang, who officially joins IMG on July 1, has been Vice President of Sports and Entertainment Marketing at American Express, leading sports partnership programs providing American Express Cardmembers unparalleled access and experiences in sports. He also oversees strategic planning and measurement across all American Express access programs which include sports, music, film, and fashion.  In his previous role as VP of U.S. Advertising, Chang led the communications strategy and creative development for American Express’ domestic card business. Prior to American Express, he was a strategy consultant for Ernst & Young.

In 2013, Chang was named to the Sports Business Journal’s “Forty Under 40” list, recognizing the most promising executives in the sports industry. In managing American Express’s sports sponsorships, he has been recognized with awards including Best Activation of a Sports Sponsorship and Best Use of Technology by Event Marketer, as well as Communicator of the Year from the Business Marketing Association.  Chang received both his bachelor’s and master’s degrees from Emory University in Atlanta, Georgia. 

About IMG College
IMG College is the nation’s leading collegiate multimedia, marketing and licensing/brand management company, representing more than 200 of the nation’s top collegiate properties including the NCAA and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. Headquartered in Winston Salem, N.C., IMG College employs more than 700 people in nearly 100 offices throughout the U.S., capturing consumer devotion to college sports through partnership opportunities in multimedia rights, licensing, events and hospitality, marketing, stadium and arena development, stadium seating solutions, ticketing, sales, and consulting. IMG College produces nearly 30,000 hours of radio programming on the largest independent sports network in the country, manages nearly 5,000 hours of local television programming, is the leading publisher of college sports publications, and is the largest manager of university athletic websites. IMG College is a division of IMG Worldwide, a global sports, fashion and media business. For more information, please visit www.imgworld.com.