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IMG and Yale Form Athletics Sponsorship Consulting Agreement

Apr 18, 2013

WINSTON-SALEM, N.C., (April 18, 2013) – Following its 2013 NCAA® Men’s Frozen Four® National Championship win, Yale University today announced it has reached an agreement with IMG College, the nation’s leader in college sports marketing, for a multi-year athletics sponsorship consulting arrangement.

“Engaging IMG College to provide Yale Athletics with insight into our sponsorship program will allow us to utilize IMG’s experience, expertise, and resources to build on our current successes,” said Tom Beckett, Director of Athletics, Yale University. “We expect that this collaboration will result in maximized opportunities and increased exposure for Yale Athletics.”

Under the terms of the agreement, IMG will provide consulting services and sponsorship sales representation for Yale Athletics. Through its consulting services, IMG College will support the Yale Athletics sponsorship staff with regard to best practices, proper selling techniques and provide the University with the tools necessary to run a successful multimedia rights program. 

Additionally, IMG College will have the ability to sell into Yale’s athletics sponsorship program, while the local sales team will continue to be the responsibility of Yale. 

“Yale University is one of the premier collegiate institutions internationally, and we are honored to have been selected to provide consulting services to its athletics sponsorship program,” said Mike Wolfert, Vice President of Regional Properties, IMG College. “We look forward to working with this world-class institution and helping to maximize its multimedia rights program as it enters the next phase of its evolution.” 

CLC International, a division of The Collegiate Licensing Company, which is an affiliate of IMG College, has represented Yale’s trademark licensing rights in Europe and other international markets since 2011.

Since its inception in 2007, IMG College has grown to represent the sponsorship or multimedia rights for more than 100 collegiate properties.

About IMG College
IMG College is the leading multimedia, marketing and licensing/brand management company in America representing more than 200 of the nation’s top collegiate properties including the NCAA and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. Headquartered in Winston Salem, N.C., IMG College employs 700 people in nearly 100 offices throughout the U.S. with annual sales of nearly $450 million. IMG College is the leader in capturing consumer devotion to college sports through partnership opportunities in multimedia rights, licensing, events and hospitality, marketing, stadium and arena development, stadium seating solutions, ticketing, sales, and consulting. IMG College produces nearly 30,000 hours of radio programming on the largest sports network in the country, manages nearly 5,000 hours of local television programming, is the leading publisher of college sports publications, and is the largest manager of university athletic websites. IMG College is a division of IMG Worldwide, a global sports, fashion and media business. For more information, please visit www.imgworld.com.

About Yale University
Yale University, founded in 1701, is the third oldest college in the United States and one of the foremost research universities in the world.  First known as the Collegiate School, it changed its name in 1718 to honor benefactor Elihu Yale. Since its first class, which had only one pupil, Yale has expanded into a university with 5200 undergraduates and 11 graduate schools with roughly 5200 students. Women were admitted to graduate schools in 1892 and undergraduate college in 1969.  Today they make up 50 percent of the enrollment.   With 35 varsity sports and a large intramural program, sports have a prominent place at Yale.  The university offers more than 500 acres of playing fields and nine-story Payne Whitney Gym, one of the largest athletic structures in the world.