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IMG and Youngstown State Form Athletics Sponsorship Consulting Agreement

Apr 16, 2013

WINSTON-SALEM, N.C., (April 16, 2013) – IMG College, the nation’s leader in college sports marketing, today announced it has reached an agreement with Youngstown State University for a multi-year athletics sponsorship consulting partnership.

“We are pleased to partner with IMG College and look forward to gaining invaluable insight into our corporate partnership program that will allow us to expand our sponsorship portfolio,” said Ron Strollo, Executive Director of Intercollegiate Athletics, Youngstown State University. “We are confident that this partnership will result in maximized opportunities and increased exposure for Youngstown State Athletics by utilizing IMG’s resources and expertise.”

Under the terms of the agreement, IMG College will provide consulting services and sales representation for Youngstown State. IMG College will also have the ability to sell into Youngstown State’s sponsorship program, while the local sales team will continue to be the responsibility of the University.

In addition to providing consulting services and sales representation, IMG College will conduct a corporate partnership program analysis, which includes evaluating current sales processes, analyzing client partnerships, examining asset offerings, and performing in-person interviews with various athletic and University staff and sponsors.

IMG College will present the University with a written report of findings including market landscape, asset enhancement plan, sales management plan, and projected revenue growth potential.

“We are excited to sign an athletics sponsorship consulting agreement with Youngstown State University,” said Mike Wolfert, Vice President of Regional Properties, IMG College. “We look forward to working with the University to evaluate its sponsorship program in order to expand the reach of Penguin sports to the 173 million college sports fans across the nation.” 

Since its inception in 2007, IMG College has grown to represent the sponsorship or multimedia rights for more than 100 collegiate properties.

About IMG College
IMG College is the leading multimedia, marketing and licensing/brand management company in America representing more than 200 of the nation’s top collegiate properties including the NCAA and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. Headquartered in Winston Salem, N.C., IMG College employs 700 people in nearly 100 offices throughout the U.S. with annual sales of nearly $450 million. IMG College is the leader in capturing consumer devotion to college sports through partnership opportunities in multimedia rights, licensing, events and hospitality, marketing, stadium and arena development, stadium seating solutions, ticketing, sales, and consulting. IMG College produces nearly 30,000 hours of radio programming on the largest sports network in the country, manages nearly 5,000 hours of local television programming, is the leading publisher of college sports publications, and is the largest manager of university athletic websites. IMG College is a division of IMG Worldwide, a global sports, fashion and media business. For more information, please visit www.imgworld.com.

About Youngtown State University
Youngstown State University, founded in 1908, is located in Youngstown, Ohio.  The school is accredited by the Higher Learning Commission and  a member of the North Central Association.  The school offers over 135+ majors and proudly has more than 85,000 alumni.  The 14.5 acre urban campus serves as an attractive home for the 14,000+ current students.  An NCAA Division I member of both the Horizon League and Missouri Valley Conference, YSU sponsors 18 intercollegiate athletic teams which are comprised of almost 400 student-athletes.