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Multimedia Rights Hat Trick for IMG College

Jul 24, 2013

This year, the multimedia rights to three BCS institutions were up for grabs.  All three schools chose to partner with IMG College.

West Virginia University, Rutgers University, and the University of Mississippi have each committed to long-term multimedia rights and sponsorship partnership deals.  This marks a major competitive victory for IMG College in a mature marketplace for available school rights. 

“Any time a school entrusts IMG with growing its brand, it validates IMG’s collegiate services, respect for our team across the industry, and our burgeoning national marketing platform,” said Ben Sutton Jr., President of IMG College. “These partnerships are significant when you consider how rare it is for multi-media rights to be open in the BCS. You could say these schools are ‘The last of the Mohicans’ in available BCS-level partners.” 

WVU brings to the fold an important school in the Big 12, where the emerging Mountaineer athletic program will complement IMG College properties Baylor, Kansas, TCU, and Texas.  Rutgers adds to IMG College’s footprint in the all-important New York market, and beginning in 2013 will bolster its presence in the Big Ten, complementing marquee properties Ohio State, Michigan, and Nebraska. The addition of Ole Miss strengthened an already impressive presence in the SEC. IMG College now represents 10 of the 14 SEC schools, plus the Conference itself.

At WVU and Rutgers, IMG is currently identifying a dedicated team to be based on the schools respective campuses in Morgantown, W. Va. and New Brunswick, NJ.  The Ole Miss property is now up and running.

At WVU, game broadcasts managed by the Mountaineer Sports Network in partnership with West Virginia Radio Corp will move to IMG Audio, the country’s largest independent sports radio network, for the 2013-14 season. IMG College will partner with West Virginia Media Holdings to develop television inventory, including coaches shows and other ancillary TV programming to be determined.

In Oxford, Miss., IMG College manages and markets all rights associated with Ole Miss athletics advertising and sponsorship inventory, working with TeleSouth, the school’s current radio partner, to exclusively produce, distribute and syndicate radio programming, including football, men’s and women’s basketball and baseball radio broadcasts, weekly coaches’ call-in shows and weekly television shows for football and men’s basketball. CLC has represented Ole Miss’ trademark licensing program since 1982.

One legendary Ole Miss alum even weighed in on the significance of his former school’s deal.

“Drawing on the expertise and national resources of IMG College, the business side of Ole Miss athletics is now positioned for even more success,” said Archie Manning, a three-year starting quarterback for Ole Miss, father of another beloved Ole Miss quarterback, Eli Manning, and member of the College Football Hall of Fame.