UNC - Asheville
IMG College Client since 2014
IMG has partnered with UNC - Asheville to launch a new college revenue development service platform. The offering combines sponsorship marketing and fundraising for the university within a single function that will be managed by IMG. This is the first time a major university has privatized and combined development with sponsorship sales.
IMG will spearhead the university’s capital campaign, helping to build sports facilities including a new soccer field, as well as supervise the school’s annual “Bulldog Club” fund. IMG will manage all corporate sponsorship sales for the university and will supplement current school ticket sales by emphasizing group sales.