Atlantic 10 Conference
IMG College Client since 2013
A comprehensive multimedia rights agreement covers the Atlantic 10 Conference’s digital platforms, sponsorship rights to its 21 championships, corporate sponsorships, at-event promotions, licensing and publications. IMG College develops sponsorship opportunities, both at the corporate partner level and at conference championships, including the Men’s Basketball Championship at Barclays Center in Brooklyn, New York and the A-10 Women’s Basketball Championship in Richmond, Virginia.
The partnership also secures sponsorship for the league’s digital assets, including the conference’s live streamed events and the league website. Through its licensing affiliate, The Collegiate Licensing Company, LLC (CLC), IMG College serves as trademark licensing agent for the Conference. In addition, IMG publishes the championship programs for the men’s and women’s basketball championships.