|
Our Broadcast Group of IMG College creates, produces, and distributes radio and television programs both nationally and regionally. IMG College's broadcast center produces over 6,000 hours of radio and television for our collegiate properties each year. At most of our properties, we work with the television partners to produce and distribute telecasts of live and/or delayed games, pay-per-view television broadcasts, coaches' shows, monthly shows, pre- and post-season specials (including bowl games and NCAA tournament), as well as regional coverage for our teams. We work to secure the best media outlets to reach the most fans for our properties whether that's statewide or regional access. Many of our IMG College properties use the broadcast center for all their radio needs. With over 400 radio affiliates across the country, our turnkey operation can produce everything a property would need from game logs to affidavits to securing of talent and more. Our typical programming includes live call in coaches' shows for football, men's and women's basketball and many other sports. Representing some of the most elite programs within college athletics, IMG College secures, on average, eight nationally syndicated games of the week for our properties. In addition, IMG is the leading independent producer of sports media, producing more than 11,000 hours of award winning, multi-genre programming to more than 200 countries. IMG College has extensive experience working with our collegiate properties to ensure we have the best talent available for their broadcasts. We are also a resource for them should the University need to make a change. At many of our schools, we help manage all aspects of the operational logistics of the talent from securing travel, production, payment, and more. Coaches Shows and Endorsements For years, IMG College has worked with some of the most elite universities in the country and some of the top coaches at these institutions. We pride ourselves on working with the University to maximize the opportunities for coaches on their weekly shows and with endorsement opportunities. All the while, we are extremely sensitive to the time constraints and demands on coaches and work carefully and succinctly to give them the best opportunities with their limited time. Our IMG College teams at each of our properties are experts at managing all aspects of coaches' shows and endorsements from the initial client meeting of a potential sponsor through the fulfillment and execution of all contracts. IMG College manages the internet sites for many of our properties, including Arizona, Kentucky, Michigan, two sites at Tennessee, two sites at Texas, Connecticut, Cincinnati and NCAA Football. Our properties leverage our expertise in web design, development, management and marketing to help generate additional revenue for the University and communicate with key stakeholders. Only IMG College can offer our clients access to our Media Services group who provide immediate customer service for our clients on all web related initiatives.
IMG College has extensive experience in helping our properties maximize the opportunities for sponsors and fans that come with winning a national championship and celebrating key milestones. Through specialized media such as post season DVDs, championship season highlight DVDs, special events and anniversary celebrations, we help our clients maximize the unique opportunities that come with being the best. IMG College represents 9 of the 10 winningest football programs in NCAA history, 7 of the 10 all time winningest men's basketball programs, and all 10 of the winningest women's basketball programs in NCAA history (source: NCAA.org, combined multimedia rights and licensing clients). IMG College delivers high-quality publishing and design services nationwide utilizing it's full-time, in-house editorial and graphic design divisions. The Company's client roster includes corporations, not-for-profit organizations and the dozens of institutions and conferences of the IMG College family. IMG College oversees a variety of projects ranging from game day programs and newsstand publications to posters, schedule cards, logo design, directories, brochures and catalogs. The Company also owns and produces the popular Dave Campbell's Texas Football Magazine www.texasfootball.com, which is well-known as the "bible" for Texas football fan. On the collegiate side, IMG College's national award-winning Publishing division produces game programs, media guides, posters, marketing brochures, yearbooks and other publications. With full-service editorial, design and printing, more than 700 products are created annually, including all NCAA® championship programs. These include the NCAA Men's and Women's Final Fours and the College World Series, several conference football and hockey championships, regular season football and basketball game day programs/playbills, bowl game programs and basketball conference tournament programs. Publishing Services:
IMG College helps keep our universities on the cutting edge of new technologies, especially when it comes to capital improvements in signage. Last year alone, IMG College invested millions of dollars with our properties in signage improvements and upgrades. Our relationships and expertise allow us to help our clients leverage the venue signage opportunities for additional revenue while enhancing the fan experience on game day. Game Day Experience / Hospitality The rich traditions and history that make the game day experience unique at each of our collegiate properties is what we strive to protect and enhance. In working with each properties athletic department and corporate sponsors, we ensure that all game day activation meets all objectives - enhancing the game day experience for the fan, working within the athletic departments' event plans and finding unique and create ways for our sponsors to reach the fans. Corporate hospitality is a key element of what we do. Our teams create and manage corporate hospitality programs from every angle and every detail. IMG College is proud to have pioneered the first corporate partnership concept, as the original creators of the NCAA's Corporate Partnership Program in 1986. Since then, we have been extremely successful at designing and implementing corporate partner programs at our properties. A tiered corporate partner program that considers and understands the purchasing power of each advertising category and each potential sponsor enhances the opportunity to maximize revenue. Every college fan has someone they "love to hate." Rivalries are inherent to college athletics and provide fans with the ultimate platform to cheer on their teams. IMG College has extensive experience in the development and management of rivalry series and neutral site game management, managing the development, sales and marketing of the sponsorships between Texas and Oklahoma in the Red River Rivalry and Texas versus Texas A&M in the Lone Star Showdown. Only IMG College can offer our clients brand management, protection and promotion. IMG College has been entrusted by many of our large properties to protect and promote their brand. We work closely with corporate sponsors to ensure that the marks are approved by the University and used properly in activation, advertising and/or marketing. We understand the importance of using only official marks and approved vendors, and can work with our sister company within IMG College -The Collegiate Licensing Company. |
