IMG College manages relationships with website and social media vendors for more than 30 official athletic sites and social platforms, helping to generate additional revenue while strengthening the bonds between fans and the college teams.
Our digital services include:
Official Athletic Websites
Reviewing, analyzing and negotiating contracts on behalf of university partners and providing recommendations to enhance their digital platforms
Evaluating and making recommendations on emerging digital opportunities on behalf of company and university/conference partners
Providing live play-by-play audio broadcasts for more than 40 university partners for worldwide streaming.
Serving as official athletic websites liaison among property, university partner, and website provider staffs on topics including, but not limited to, advertising, e-commerce, streaming and contracts.
Gameday Applications – official mobile app for Football, Men’s Basketball and Women’s Basketball; delivering best-in-class, second screen experiences to sports fans and alumni with a social stream, live stats and scores, venue maps and live audio.
Mobile Web – enhanced mobile web experience offering linkage between desktop and mobile platforms and consistent features across all sports; includes live and on-demand audio and video and event calendar with links to live stats, multi-media, and photos.
Providing content sponsorship opportunities on Twitter, Facebook and Instagram.