America's Home for College Sports


College is the second largest sports licensing brand in the world, and IMG College Licensing, the trademark licensing division of IMG College, has been the leader in collegiate licensing for more than three decades. IMG College Licensing provides its partner institutions full-service programs and resources in brand protection, brand management, and brand development through an expert staff of licensing professionals.
IMG College Licensing represents nearly 200 of the nation’s top colleges, universities, bowl games, athletic conferences, the Heisman Trophy, and the NCAA. 
IMG College Licensing, the oldest and largest collegiate licensing agency in the U.S., was the first organization to recognize the need for colleges and universities to protect their brands and develop licensing programs. Since its inception, it has utilized its considerable experience and knowledge of brand-enhancing licensing practices to help colleges and universities manage their licensing programs and promote the production of high-quality licensed products.
Each college and university is unique with regard to its campus, student body, athletic department, fan base, brand reputation and value, and philosophy. IMG College Licensing works with best-in-class licensees across a full spectrum of national, regional, and local retailers in every channel of distribution to help ensure product quality, availability, and selection for college fans and consumers while maintaining brand integrity and fostering revenue growth for its collegiate partners.
For more information, visit